Hey.
I'm Rafał Zieliński
Digital Designer focused on Product and Conversion.
Building a product from scratch.Micro SaaS app case study
Design and implementation of a product addressing real-world challenges faced by creative teams. As Founder and Product Designer, I guided the application through its entire lifecycle—from identifying user pain points, through information architecture, to analyzing market feedback.
Fintech UX.Designing secure payment experiences
Optimizing critical user flows in mobile banking. Focusing on the balance between rigorous security and a seamless experience.
Designing emotions.Diablo IV launch campaign
I designed a landing page promoting the launch of Diablo IV, emphasizing visual storytelling that immerses the player in the dark fantasy atmosphere even before purchase. The main goal was to implement custom micro-interactions that build engagement and add dynamism to the page, while maintaining full readability and intuitive navigation (UX).
Portfolio as a Product:Tracking Recruiter Intent
A portfolio shouldn't be a static gallery; it’s a live product. I designed this page as an active UX/CRO experiment to measure engagement, map the recruiter journey, and test interaction hypotheses in real time.
