Hey! I'm Rafał Zieliński.
Designer focused on Product and Conversion.
Building a product from scratch.Micro SaaS app case study
An AI-powered QA tool that automates spell-checking on marketing graphics, reducing feedback loops between managers and designers. As Founder and Product Designer, I guided the application through its entire lifecycle. From identifying agency workflows and defining product strategy, to full-stack implementation and early user testing.
chcedo.itData-Driven skill dashboard
An interactive analytics platform mapping real-time IT job requirements to eliminate skill-gap ambiguity for transitioning designers.
Fintech UX.Designing secure payment experiences
Optimizing critical user flows in mobile banking by balancing rigorous security protocols with a frictionless, intuitive interface.
Portfolio as a Product:Tracking Recruiter Intent
A portfolio shouldn't be a static gallery; it’s a live product. I designed this page as an active UX/CRO experiment to map the recruiter journey, measure real-world engagement, and iterate based on user behavior data.
Designing emotions.Diablo IV launch campaign
I designed a landing page promoting the launch of Diablo IV, emphasizing visual storytelling that immerses the player in the dark fantasy atmosphere even before purchase. The main goal was to implement custom micro-interactions that build engagement and add dynamism to the page, while maintaining full readability and intuitive navigation (UX).
