Rafał Zieliński

I build brands that speak one consistent language.

Selected work 1/4

Social-first design. Strategy and engagement.

Social content from static posts to motion and reels. Working closely with digital specialists, I often propose my own visual solutions to turn marketing ideas into platform-native content.

My Role
Art Director / Graphic Designer / Motion Designer
Tools
Adobe Photoshop / Adobe After Effects / Midjourney
Heinz — post
Heinz
Świerszczyk
Forsen — post
Forsen
Florovit — post
Florovit
Empiriusz — post
Empiriusz
Paulaner — post
Paulaner
Dębica — post
Dębica
Grupa INCO — post
Grupa INCO

Selected work 2/4

Integrated campaigns. Visual systems across industries.

Campaigns for FMCG and consumer brands — cohesive Key Visuals and systems that scale across every format, from posters and banners to landing pages.

My Role
Art Director / Digital Designer / Motion Designer
Tools
Adobe Photoshop / Adobe Illustrator / Adobe After Effects / Figma

Andante — "Create, taste and inspire" contest (2025)

Key Visual · Social posts · Landing page

Andante — Key Visual · Social posts · Landing page

Iguana — "Buy and refuel" contest (2024)

Key Visual · Landing page

Iguana — Key Visual · Landing page

Trybunał — "I to są stories!" contest

Key Visual · Banners · Display ads · Landing page

Trybunał — Key Visual · Banners · Display ads · Landing page

Łucznik — e-commerce campaigns

Product banners · YouTube ads

Łucznik — Product banners · YouTube ads

Selected work 3/4

Strategic branding. Building identity systems.

Selected brand marks and identity systems, designed to stay legible and consistent from a small app icon to large-format print.

My Role
Brand Designer
Tools
Sketching / Adobe Illustrator
Kashmir Drogeria — logo
Kashmir Drogeria
KBM Projekt — logo
KBM Projekt
Biolymer — logo
Biolymer
The AGEncy Laboratorium Wieku — logo
The AGEncy
Proporcja Gabinet Dietetyczny — logo
Proporcja
Piłka Nocna — logo
Piłka Nocna
Fone World — logo
Fone World